|Image courtesy of Stuart Miles at FreeDigitalPhotos.net|
I’ve been in publishing now for…sits a moment to add up the time…31 years (good Lord that’s surprising!) and one thing that myself and all other writers complain and cry about is promotion of our books. If one is not a writer then it’s difficult to explain to you what a time consuming, pain in the ass, tedious, expensive task promotion is for an author. Sure there are free ways to promote books, such as using one’s Facebook or Twitter account to spread the word about new releases or to remind readers about backlists, but placing ads is a whole different story. One, it is expensive. Even the little $5 ads add up over time, and they’re tiny ads so the author prays readers see them. Two, the larger ones are fought over like a flock of vultures because an author wants that prime spot for that cringe-worthy fee where readers will, without a doubt, see that big glamorous book ad.
In my case, most of my promotion is the free stuff from my Facebook, my website, and even blogging on other sites. What do I believe works? Honestly, I think my social media sites and my website have done the best jobs and have netted the most sales. To me, book conventions only work if the author has been around for a while and has established his or her brand to a decent degree. I’ve done the blog tours, too, to no avail. I’ve placed ads to no avail either. However, for some odd reason, the freebie way of promotion works the best for me.
So, dear readers, I have some questions for you. Do you pay attention to book ads? Or is it the author who is always posting his or her work out there on Facebook, Twitter, Instagram, etc. that captures your attention? Do you find various book ads annoying and if so, what kind of ads and why? Also, what book ads grab your attention and make you click on them to learn more?
Please share your thoughts with me in comments, but you’re welcome to email me privately with your responses, too.